We have one mission....we work with you and your team to design, deploy and launch best-in-class marketing to dominate your competition online and on mobile while sourcing direct booked customers at an acquisition cost that is less than your agency/OTA commissions.  

We measure the performance of all marketing initiatives in terms of cost to conversion value including online website booked revenue + call tracked revenue from paid ads.  Utilizing specialized call tracking capabilities we have a team of call tracking specialists that record the booked revenue from calls that are driven by paid ads. 

 

Our team includes Google Ads, Bing Ads, Yahoo Ads, Facebook Ads and Call Tracking  certified professionals.  

Digital - Mobile
Responsive
 
Having a mobile device optimized website that provides an amazing user experience and showcases your activity or tour business to move lookers into bookers is critical to your online marketing success. We dig deep and assist with: 
 
  • Website strategy, design and programming
  • Responsive design
  • SSL/secure site programming
  • Booking engine integration
  • Google Analytics integration
  • Goal strategy analytics set up
  • Competitive SEO analysis
  • Paid search set up and management
  • SEO/SEM site audits
  • SEO/Page rank/keyword analysis
  • Google retargeting/remarketing management
  • Live Chat integration
  • Site speed optimization
  • Search call tracking management
  • Monthly performance reporting
Channel Management
 
We work with you to analyze and determine the best course of action when working with OTA's, review platforms and referral marketing channels.
 
​We are experienced working with the following companies and can assist in managing your tour products in the OTA extra-nets and portals. 
  • TripAdvisor Experiences/Viator
  • Expedia Local/Expedia.com
  • Yelp (We are a Yelp Certified Agency Partner)
  • Veltra
  • Get Your Guide
  • HiJinks
  • AirBnB Experiences
  • Affiliate Re-Sellers
  • Re-Seller contract commission negotiation

 

 

Data - Analytics

 

 

 

There are 100's of data points in Google Analytics...do you know which ones can assist in driving success for your business?

 

  • Analytics set up and integration
  • Analytics audit
  • Analytics analysis and recommendations
  • Enhanced e-commerce tracking
  • Goal set up
  • Google Search Console management
  • AdWords/Analytics management 

 

 

Call Tracking 
 
  • ​Call tracking platform set up

  • Marketing channel tracking

  • Call monitoring 

  • Booked tour revenue scoring

  • Monthly performance reports

 

Social Advertising and Review Platform Management

 

  • Facebook advertising

  • Instagram advertising

  • Twitter advertising

  • Pinterest management

  • Video marketing

  • TripAdvisor review management

  • Yelp review management

  • Facebook review management

  • Google review management

  • Analytics set up

  • Report management

  • LinkedIn business page management

Booking Engine, Reservation System
and Electronic Waiver Integrations

 

We are experienced with the website integration, reservation system and electronic waiver management for these companies.

  • Fareharbor             

  • Rezdy

  • Xola

  • RezGo

  • Checkfront

  • Peek Pro

  • Bookeo

  • Zaui

  • Bokun
     

Please contact us if you are using a booking engine/reservation system not listed.

Electronic Waiver Integrations
 

  • Smart Waiver

  • Wherewolf

 

TRK Creative Group, Inc - 2015-2019

             Hawaii                               Seattle                             Milwaukee